Unveiling Turbonite: A Bold Collaboration Between Porsche and Pantone
Porsche of Colorado Springs proudly presents an exciting collaboration with Pantone, unveiling a color that reshapes automotive design: Turbonite. This innovative metallic grey, developed exclusively for the brand’s Turbo derivatives, is more than just a color—it’s a statement. Infused with subtle gold and bronze undertones, Turbonite embodies elegance, strength, and sophistication, perfectly complementing Porsche’s legacy of power and performance. Continue reading this blog by the Porsche of Colorado Springs dealership in Colorado Springs, Co, and learn all about this exciting new color.
What Do We Know About Turbonite?
Introducing Turbonite marks the first time an automotive brand has been featured in Pantone’s prestigious Fashion Color Trend Report. Launched at New York Fashion Week in September 2024, this milestone highlights the convergence of automotive design and fashion. Porsche brand’s Vice President of Style, Michael Mauer, says,
“We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look.”
Laurie Pressman, Vice President of the Pantone Color Institute, emphasizes how automotive design and fashion have long influenced one another. Turbonite’s inclusion in the Pantone report signals its potential to redefine perceptions of its iconic brand for years. This rich grey tone transcends trends, offering a minimalist, refined aesthetic that balances the power of Porsche with the tranquility of nature.
At its core, Turbonite is more than a color—it’s an experience. Inspired by the power of the Porsche Turbo and the natural world, it evokes serenity and strength. Combining metallic grey with subtle gold and bronze highlights creates a dynamic, textured finish. This hue is designed to leave a lasting impression, from exterior touches like the rear Porsche lettering to interior details like seat stitching and dashboard accents.
{Also Read: Porsche Unveils Exclusive 50th Anniversary Edition of the 911 Turbo}
Porsche and Pantone: A Shared Vision
As Porsche commemorates the 50th anniversary of the 911 Turbo, the introduction of Turbonite further enhances the brand’s storied heritage. The exclusive shade will be featured in a limited anniversary edition of the 911 Turbo S and Taycan Turbo S, showcased during a special New York Fashion Week event. Regardless of the model, Turbonite delivers a sleek, cohesive look that reinforces Porsche’s commitment to precision and style.
In early 2024, Porsche revamped its color palette across all model lines, grouping them into categories like Contrasts, Shades, Dreams, and Legends. The introduction of Turbonite reflects this shift, adding a new layer of personality and customization for Porsche drivers. For those seeking further personalization, Porsche brand’s Paint to Sample and Paint to Sample Plus programs offer endless possibilities, allowing each Porsche owner to choose a color that reflects their unique style.
At Porsche of Colorado Springs, we believe in offering our customers cars and a journey in automotive excellence. Turbonite is a testament to the Porsche brand’s relentless pursuit of innovation, bridging heritage with modernity. This exclusive color perfectly embodies the brand’s spirit, setting a new luxury, design, and performance standard.
{Also Read: From Dream to Reality: The Stunning Porsche 911 S/T in Dani Blue}
Shop for New Porsche Model at Porsche of Colorado Springs in Colorado Springs, CO
Ready to experience a Porsche model firsthand? Visit Porsche of Colorado Springs to explore our latest models, including the 911 Turbo and Taycan Turbo S, and discover how this groundbreaking color can enhance your driving experience.
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